This workshop will provide a complete beginners introduction to digital marketing, with a heavy focus on social media platforms and management.

Fully funded (eligibility criteria apply)

Funding is available for this course. Please contact our team to check your eligibility.

This workshop is ideal for those who wish to increase their knowledge of digital marketing and social media management.

Upon completion of this course, students will have a basic knowledge of social media platforms and how to incorporate social media into a digital marketing strategy.

What is social media and how can it work for your business?

• Promoting brand image consistently
• How often should things be posted?
• What should be posted?
• Using Instagram to ‘write once, post many’ (Facebook, Twitter, Instagram, Tumblr)
• Other platforms for eye-catching presentations

Things to watch for:

• Malicious links posted on your social media threads
• Deliberately misleading comments or reviews
• Public or private profiles: which could be better for your business?
• Dealing with positive and negative comments from customers

This course can be delivered remotely or in a classroom environment, to suit your requirements.

To attend remotely, you will require the following equipment:

• PC or laptop with a microphone and speakers (webcam is preferred but not essential).
• Access to the internet and web browser application (e.g. Google Chrome).
• An email account for file sharing.

During the course, students will be required to demonstrate the skills they have learnt by delivering a number of short coaching and training sessions. In preparation for this, they must consider the subject areas of the sessions they will deliver before attending this course (our tutor can support this).