Delivery is flexible to suit the individual apprentice and their employer. The apprentice will have a minimum of one tutorial per month either in person within the workplace or remotely via an online meeting. Group sessions may be available on some programmes.

• The apprentice must be at least 16 years of age.
• Apprentices must be employed to study for this qualification. Please see our Apprenticeship vacancies.
• The apprentice must achieve Level 2 English and Maths prior to completing the end point assessment (If the apprentice doesn’t already hold Level 2 English and Maths, this content will be blended into the study programme if it is required).
• Individual employers will set the selection criteria, but this might include GCSEs, A Levels, a Level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on Functional Skills Maths.
• Employers are likely to be looking for a proven passion for digital and social media.

• Principals of coding
• Marketing Principles
• Digital Marketing Business Principle

Technical knowledge and understanding

• Understand the principles of coding.
• Understands and can apply basic marketing principles.
• Understands and can apply the customer lifecycle.
• Understands the role of customer relationship marketing.
• Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly.
• Understands the main components of Digital and Social Media Strategies.
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together.
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms.
• Understands and responds to the business environment and business issues related to digital marketing and customer needs.
• Understands and follows digital etiquette.
• Understands how digital platforms integrate into the working environment.
• Understands and follows the required security levels necessary to protect data across digital and social media platforms.

• Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication.
• Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns.
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.
• Data: reviews, monitors and analyses online activity and provides recommendations and insights to others.
• Customer service: responds efficiently to enquiries using online and social media platforms.
• Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms.
• Analysis: understands and creates basic analytical dashboards using appropriate digital tools.
• Implementation: builds and implements digital campaigns across a variety of digital media platforms.
• Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click.
• Uses digital tools eff
• Digital analytics: measures and evaluates the success of digital marketing activities.
• Interprets and follows:
  • Latest developments in digital media technologies and trends
  • Marketing briefs and plans
  • Company defined ‘customer standards’ industry good practice for marketing
  • Company, team or client approaches to continuous integration
  • Effective operating practice in their own businesses and the industry environment

• Logical and creative thinking skills.
• Analytical and problem solving skills.
• A through and organised approach.
• Ability to work with a range of internal and external people.
• Ability to communicate effectively in a variety of situations.
• Able to maintain a productive, professional and secure working environment.

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Depending on the apprentice’s chosen units of study, they must achieve one of the following professional qualifications:

Unit: Principals of coding

Qualification achieved: either MTA HTML 5 Application Development Fundamentals or CIW – Site Development Associate

Unit: Marketing Principles

Qualification achieved: either Google Squared, CIM Level 3 Award in Digital Fundamentals Dot Native or CIW Internet Business Associate

Unit: Digital Marketing Business Principle

Qualification achieved: either Google Analytics IQ, CIM Level 3 Award in Digital Fundamentals, CIW – Data Analytics, CIW – Social Media Strategist, Dot Native or Google Squared

Assessment is a mixture of practical demonstrations, creation of a portfolio of work, discussion and successful completion of an End Point Assessment.