Google Analytics Workshop

Course Overview

Google Analytics Workshop

<h2>Course overview</h2>
<p>This session provides an introduction to the features and functions of Google Analytics. It looks at the information it provides about visitor behaviours, the journey through your website and how this data can be used to influence business and website design decisions.</p>

<h2>Course content</h2>
<p>During the three-hour workshop you will look at the Google Analytics interface, basic reporting, and campaign and conversion tracking. You will also discover more about:</p>

<ul>
  <li>Acquisition</li>
  <li>Engagement (conversion and landing page)</li>
  <li>Monetisation (e-commerce, in-app purchases, published ads)</li>
  <li>Demographics</li>
  <li>Device technology</li>
  <li>Explore and reports</li>
</ul>