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Digital Marketer Level 3 Apprenticeship Standard


The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement and retention. A digital marketer will typically be working as part of a team, following marketing briefs and instructions.


Digital Marketer


Level 3

Typical duration

18 months



Maximum Funding Value


Delivery model

Delivery is flexible to suit the individual apprentice and their employer. The apprentice will have a minimum of one tutorial per month either in person in the workplace or remotely via an online meeting. Group sessions may be available on some programmes.

Entry requirements

  • Individual employers will set the selection criteria. This might include GCSEs, A Levels, a Level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional Maths.
  • Employers are likely to be looking for a proven passion for digital and social media.
  • Level 2 Functional Skills must be achieved prior to end point assessment (this content will be blended into the apprentice's study programme if it is required).
  • Apprentices must be employed in order to study for this qualification. Please see our Apprenticeship vacancies.
  • The apprentice must be at least 16 years of age.

Knowledge outcomes

  • Coding:
    • Understands the principles of coding.
  • Marketing:
    • Understands and can apply basic marketing principles.
  • Customers:
    • Understands and can apply the customer lifecycle and understands the role of customer relationship marketing.
  • Campaigns: 
    • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly.
  • Media strategies:
    • Understands the main components of Digital and Social Media Strategies.
  • Understands the principles of all of the following specialist areas: 
    • Search marketing.
    • Search engine optimisation.
    • E-mail marketing.
    • Web analytics and metrics.
    • Mobile apps.
    • Pay-Per-Click.
    • How these can work together.
  • Media platforms:
    • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms.
  • Business:
    • Understands and responds to the business environment and issues related to digital marketing and customer needs.
  • Digital etiquette: 
    • Understands and follows digital etiquette.
  • Digital platforms:
    • Understands how digital platforms integrate into the working environment.
  • Security:
    • Understands and follows the required security levels necessary to protect data across digital and social media platforms.

Skills Outcomes

  • Written communication: 
    • Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication.
  • Research: 
    • Analyses and contributes information on the digital environment to inform short and long-term digital communication strategies and campaigns.
  • Technologies: 
    • Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.
  • Data: 
    • Reviews, monitors and analyses online activity and provides recommendations and insights to others.
  • Customer service: 
    • Responds efficiently to enquiries using online and social media platforms.
  • Problem solving:
    • Applies structured techniques to problem solving.
    • Analyses problems and resolves issues across a variety of digital platforms.
  • Analysis: 
    • Understands and creates basic analytical dashboards using appropriate digital tools.
  • Implementation: 
    • Builds and implements digital campaigns across a variety of digital media platforms.
  • Applies at least two of the following specialist areas: 
    • Search marketing
    • Search engine optimisation.
    • E-mail marketing.
    • Web analytics and metrics.
    • Mobile apps.
    • Pay-Per-Click.
  • Digital tools:
    • Can use digital tools effectively.
  • Digital analytics: 
    • Measures and evaluates the success of digital marketing activities.
  • Interprets and follows:
    • The latest developments in digital media technologies and trends.
    • Marketing briefs and plans.
    • Company defined ‘customer standards’.
    • Industry good practice for marketing.
    • Also understands company, team or client approaches to continuous integration.
  • Operate effectively: 
    • Can operate effectively in their own business’s, their customers’ and the industry’s environments.

Behaviour outcomes

  • Logical and creative thinking skills.
  • Analytical and problem solving skills.
  • Ability to work independently and to take responsibility.
  • Can use own initiative.
  • A thorough and organised approach.
  • Ability to work with a range of internal and external people.
  • Ability to communicate effectively in a variety of situations.
  • Maintain productive, professional and secure working environment.

External qualifications

Apprentices must achieve one of the following internationally recognised vendor or professional qualifications:

  • MTA HTML 5 Application Development Fundamentals (98-375)
  • CIW – Site Development Associate
  • Google Squared
  • CIM Level 3 Award in Digital Fundamentals
  • Dot Native
  • CIW – Internet Business Associate
  • Google Analytics IQ
  • CIW – Data Analytics
  • CIW – Social Media Strategist

Individual employers will select which vendor or professional qualification the apprentice should take.

End Point Assessment

  • Summative portfolio
  • Synoptic project
  • Employer reference
  • Interview

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For more information about this course please contact us.

Queens Court Regent Street Barnsley South Yorkshire S70 2EG
Tel: 01226 216760 | Email: |

These course details were downloaded on 19/05/2022

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