Digital Marketer Level 3 Apprenticeship Standard
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement and retention. A digital marketer will typically be working as part of a team, following marketing briefs and instructions.
Delivery is flexible to suit the individual apprentice and their employer. The apprentice will have a minimum of one tutorial per month either in person in the workplace or remotely via an online meeting. Group sessions may be available on some programmes.
- Individual employers will set the selection criteria. This might include GCSEs, A Levels, a Level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional Maths.
- Employers are likely to be looking for a proven passion for digital and social media.
- Level 2 Functional Skills must be achieved prior to end point assessment (this content will be blended into the apprentice's study programme if it is required).
- Apprentices must be employed in order to study for this qualification. Please see our Apprenticeship vacancies.
- The apprentice must be at least 16 years of age.
- Coding:
- Understands the principles of coding.
- Marketing:
- Understands and can apply basic marketing principles.
- Customers:
- Understands and can apply the customer lifecycle and understands the role of customer relationship marketing.
- Campaigns:
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly.
- Media strategies:
- Understands the main components of Digital and Social Media Strategies.
- Understands the principles of all of the following specialist areas:
- Search marketing.
- Search engine optimisation.
- E-mail marketing.
- Web analytics and metrics.
- Mobile apps.
- Pay-Per-Click.
- How these can work together.
- Media platforms:
- Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms.
- Business:
- Understands and responds to the business environment and issues related to digital marketing and customer needs.
- Digital etiquette:
- Understands and follows digital etiquette.
- Digital platforms:
- Understands how digital platforms integrate into the working environment.
- Security:
- Understands and follows the required security levels necessary to protect data across digital and social media platforms.
- Written communication:
- Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication.
- Research:
- Analyses and contributes information on the digital environment to inform short and long-term digital communication strategies and campaigns.
- Technologies:
- Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.
- Data:
- Reviews, monitors and analyses online activity and provides recommendations and insights to others.
- Customer service:
- Responds efficiently to enquiries using online and social media platforms.
- Problem solving:
- Applies structured techniques to problem solving.
- Analyses problems and resolves issues across a variety of digital platforms.
- Analysis:
- Understands and creates basic analytical dashboards using appropriate digital tools.
- Implementation:
- Builds and implements digital campaigns across a variety of digital media platforms.
- Applies at least two of the following specialist areas:
- Search marketing
- Search engine optimisation.
- E-mail marketing.
- Web analytics and metrics.
- Mobile apps.
- Pay-Per-Click.
- Digital tools:
- Can use digital tools effectively.
- Digital analytics:
- Measures and evaluates the success of digital marketing activities.
- Interprets and follows:
- The latest developments in digital media technologies and trends.
- Marketing briefs and plans.
- Company defined ‘customer standards’.
- Industry good practice for marketing.
- Also understands company, team or client approaches to continuous integration.
- Operate effectively:
- Can operate effectively in their own business’s, their customers’ and the industry’s environments.
- Logical and creative thinking skills.
- Analytical and problem solving skills.
- Ability to work independently and to take responsibility.
- Can use own initiative.
- A thorough and organised approach.
- Ability to work with a range of internal and external people.
- Ability to communicate effectively in a variety of situations.
- Maintain productive, professional and secure working environment.
Apprentices must achieve one of the following internationally recognised vendor or professional qualifications:
- MTA HTML 5 Application Development Fundamentals (98-375)
- CIW – Site Development Associate
- Google Squared
- CIM Level 3 Award in Digital Fundamentals
- Dot Native
- CIW – Internet Business Associate
- Google Analytics IQ
- CIW – Data Analytics
- CIW – Social Media Strategist
Individual employers will select which vendor or professional qualification the apprentice should take.
- Summative portfolio
- Synoptic project
- Employer reference
- Interview
For more information about this course please contact us.
Queens Court Regent Street Barnsley South Yorkshire S70 2EG
Tel: 01226 216760 | Email: info@ind-training.co.uk | www.independenttrainingservices.co.uk
These course details were downloaded on 19/05/2022
https://www.independenttrainingservices.co.uk/courses-new/business-and-management/apprenticeships/digital-marketer-level-3-apprenticeship-standard/