This qualification will introduce the skills that are required to plan, organise and evaluate events.

£249 (Funding is available - eligibility criteria may apply)

Eligible for adult funding (eligibility criteria may apply). Please contact our team for advice on finance and funding options.

This course is suitable for students aged 14 and over. It is ideal for anyone who currently works in, or would like to work in, event planning or marketing.

By the end of the course, students will have developed a greater understanding of marketing methods and resources, market research, human resources, communication and customer service relevant to events.

• Planning an event:
  • The scope of the event planner role
  • Planning an event
  • Planning for contingencies
  • The need for health, safety and security measures
• Reviewing and evaluating an event:
  • The importance of review and evaluation
  • Sources of information available for evaluating an event
  • Tools available for event evaluation
  • Planning the evaluation of an event
• Marketing and market research for event planning:
  • Understand why market research is important
  • The methods and resources available for marketing
  • Planning the marketing of an event
• Planning human resources for events:
  • How an event is managed
  • The team which contributes to an event
  • Human resource requirements for an event
• Communication and customer service for events:
  • The importance of communication at events
  • Equality and diversity in relation to events
  • Why customer service is important at an event
  • Produce guidance on expected standards of customer service for staff use

This course is suitable for anyone aged 14 and above.

To attend remotely, delegates will require the following equipment:

• PC or laptop with a microphone and speakers (a webcam is preferred but not essential).
• Access to the internet and web browser application (e.g. Google Chrome).
• An email account for file sharing.